Let the products stand out: use the stencils or showcases
Many people think it makes sense when shopping. Most likely, however, they are mistaken. The reasons for our choice are mostly based on emotional fundamentals. After buying a shirt or blouse for 60 Euro, we talk about the need for official events, the empty box and the blue rifle, but the decision itself affected our feelings. We liked the color, had the last piece, and we did not want to miss the opportunity, we saw her on another person and she looked super, or was in a hurry. Take advantage of these human weaknesses in your favor and increase your sales. How to do it?
Do you want to take a customer? You have 7 seconds
Do you want to take a goldfish? You have a good 9 seconds. It's harder for people, on average you have to get it in 7 seconds. Make the visitors a good impression of the layout and the atmosphere in the store. You can create a pleasant atmosphere with appropriate lighting, music (forget about playing commercial radio) and do not underestimate the odor.
The mirrors are also great. When people see themselves as they shop, they behave more responsibly. This way, you can reduce the number of theft and at the same time illustrate and optically increase the store space. With the shop layout you will be able to help you with high-quality clothes stands, sheds, gondolas and shelves, luxury showcases and exclusive countertops. How to use their benefits in their favor?
Place the embroidery into the space
Studies show that most customers buy counter-clockwise. That's why the best solution is to place your biggest lure right after entering the right. Are you selling clothes? Place the goods on the gondolas, if necessary, and place them in the space.
The frequent mistake of traders is that they will place items that they want to get rid of as soon as possible. This, however, is not the best invitation to the store, and many customers look at the clothes you can not sell and turn around. Therefore, show the very best of what you have on the various showcases, gondolas and stands. This is the best invite for visitors to continue shopping.
Small items? Use showcases and counters
Even nowadays, there are traders who do not have small goods such as imitation jewelery, underwear or watches. Instead, these products are stored in a drawer and show them on demand. Of course, sometimes the ace will be in the sleeve, but do not hesitate to expose this small item. For example, jewelery can increase the space and attract many new customers. How to do it?
If you sell cheaper jewelry or watches and want to keep them under control, the exclusive choice is the exclusive glazed counter. Customers see the goods and show them to them on request. If you sell more luxurious sunglasses or jewelery, use stylish showcases. Do not be afraid to place them in the space. In case you have a showcase on the wall, you will lose one side from which visitors can browse your merchandise.
In principle, the more thoroughly you expose and place your goods, the higher the revenue you get. Use the stencils, counters and showcases, and work with space. If you do not care about it yourself, call the arranger to help. Remember - you have 7 seconds to make a good first impression, so do not skip it.
